I had the unique experience to meet Greg Peterson from the Peterson Bros. this past weekend. In case you are wondering who is Greg Peterson, he’s one of the trio of brothers who produced a viral video called, “I’m Farming and I Know It” based off the hit song, I’m Sexy and I Know It by LMFAO.
Peterson spoke at the Pennsylvania Holstein Association’s banquet in State College, Pa. on Friday, Feb. 28. Armed with just a basic video camera and some simple recording equipment, they crafted the video during wheat harvest on their Kansas farm. Peterson said the first scene they filmed was at 6 a.m. one morning of them walking through a wheat field. After that shot, the boys decided they wanted to film an “epic” video. They joked that wouldn’t it be great if we could reach 50,000 hits on You Tube. The result was far greater than they could imagine. Today, it has more than 9 million views.
By the second day after posting the finished product, they started getting local attention, with an interview by the local newspaper who had heard the buzz around town about the video they did. The third day, they got started their work day finding all of the local news media vans in their farm driveway asking for interviews. This was followed by a call from Fox News asking them to come to New York City to appear the next morning at their studios to talk about the video. All the while, the video has climbed to several million views. They worked with their dad to find people to cover their work as they traveled to New York City for the day. The madness was topped by interviews from the Associated Press and features in the LA Times, USA Today and other newspapers.
He said they never imagined what followed, but that video has been followed by other successful parodies using popular music to promote agriculture.
Peterson who majored in agriculture communications and minored in music at Kansas State said one of the keys to success with their venture was it was something they were passionate about music and agriculture. The venture has opened many opportunities for the boys as they have traveled to state, national and international conferences to speak about their project. It has also provided Peterson with a great business for a recent college graduate. He spends most of his time home at the farm working with his dad on the family’s beef and crop farm, but travels about once a week, speaking about agriculture advocacy.
What are you passionate about and how can you use those talents and passions for Grange? Connecting those two items could open doors or career opportunities for you, just like it did for the Peterson Bros.
To view their videos go to:
You Tube: http://www.youtube.com/thepetersonfarmbros
— Charlene Shupp Espenshade, National Grange Youth Director